The Lincoln Building, located at 60 East 42nd Street in New York City, was in need of a new logo design to be used for a rebranding of the building. The new brand identity was used on marketing materials such as brochures and postcards to assist with leasing available commercial office space. The detail in the logo picks up the neo-gothic elements from the building which was completed in 1930. The building has since been renamed One Grand Central Place due to its proximity to Grand Central Terminal.
